HELLOSPRING
We designed a visually striking campaign to attract a younger audience to East Side Mall. Using bold neon colors and lighting, we created eye-catching billboards, social media ads, and in-mall decorations. The campaign featured neon-lit backgrounds and dynamic imagery to evoke a modern, energetic vibe. Results included increased foot traffic, high social media engagement, and positive feedback from the target demographic.
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xix creative departments
Berlin, Germany